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Case
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Reference no. UVA-M-0371
Subject category: Marketing
Authors: Mark E Parry
Published by: Darden Business Publishing
Originally published in: 1989
Version: 03.1999
Length: 22 pages
Data source: Field research

Abstract

Postal Service executives are reviewing the results of a tracking study completed under the direction of Young and Rubicam. The study indicates that the ''We Deliver'' campaign improved perceptions of USPS significantly, but the positive effects declined after the campaign ended. Wargo and DeVar must decide whether to continue the campaign or alter it in any way.
Location:
Industry:
Size:
800,000 employees
Other setting(s):
1989

About

Abstract

Postal Service executives are reviewing the results of a tracking study completed under the direction of Young and Rubicam. The study indicates that the ''We Deliver'' campaign improved perceptions of USPS significantly, but the positive effects declined after the campaign ended. Wargo and DeVar must decide whether to continue the campaign or alter it in any way.

Settings

Location:
Industry:
Size:
800,000 employees
Other setting(s):
1989

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