David Dunwood - The Case Centre

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Case

Reference no. E320

Subject category: Entrepreneurship

Authors: Jim Ellis (Stanford Graduate School of Business, Stanford University); Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University); Claire Magat Raffaelli (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2009

Version: 16 October 2009

Length: 15 pages

Data source: Field research

Topics: Search fund; Auto parts industry; Crisis management; Handling a layoff; Positioning a company for sale; Management style; Managing external and internal constituents

Share a link: https://casecent.re/p/88371

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Abstract

The protagonist, David Dunwood, is a second-time Search Fund Entrepreneur who in mid-2004 purchased Mountain Auto, a leading auto parts retailer in the Rocky Mountains, United States. The venture started off strong, and Dunwood grew the organization along with revenues in his first two and a half years as CEO. However, by the end of 2006, the company finds itself in a downward spiral due to a combination of forces, including unfavorable weather and intense competition, especially among the top retailers who could afford to ride out leaner years and undercut smaller chains like Mountain Auto. Dunwood is faced with layoffs, budget cuts and having to put up the company for sale.

Location:

Rocky Mountain USA