Subject category:
Marketing
Published by:
INSEAD
Version: 12.1993
Length: 23 pages
Data source: Field research
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https://casecent.re/p/8868
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Abstract
This case study illustrates how Brun Passot, a small French company specializing in the distribution of office supplies, developed a set of telepurchasing applications to differentiate customer service, shorten lead time and reduce management costs. It discusses the adoption and diffusion of electronic data interchange (EDI) and the company plan to leverage this technology in the evolving single European Market.
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Abstract
This case study illustrates how Brun Passot, a small French company specializing in the distribution of office supplies, developed a set of telepurchasing applications to differentiate customer service, shorten lead time and reduce management costs. It discusses the adoption and diffusion of electronic data interchange (EDI) and the company plan to leverage this technology in the evolving single European Market.