Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 20 February 2013
Revision date: 15-Oct-2014
Length: 20 pages
Data source: Field research
Abstract
Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second generation Company Leader was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operations to multiple Chinese provinces? Should Grace continue as a premium boutique winery serving a growing but ultimately limited niche market in China, or should it seek to make a mark internationally? Or should Grace respond to buy-out offers?
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 April 2014
Length: 3 pages
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Abstract
Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second generation Company Leader was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operations to multiple Chinese provinces? Should Grace continue as a premium boutique winery serving a growing but ultimately limited niche market in China, or should it seek to make a mark internationally? Or should Grace respond to buy-out offers?
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 April 2014
Length: 3 pages