Product details

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Case
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Reference no. 193-006-1
Authors: Jonathan Story
Published by: INSEAD
Originally published in: 1993
Version: 02.1993
Length: 12 pages
Data source: Field research

Abstract

This case is about entry into the Polish market for pasta and provides the background to the project. Part (B) (193-007-1) covers its implementation.
Location:
Industry:
Size:
400 employees
Other setting(s):
1989-1992

About

Abstract

This case is about entry into the Polish market for pasta and provides the background to the project. Part (B) (193-007-1) covers its implementation.

Settings

Location:
Industry:
Size:
400 employees
Other setting(s):
1989-1992

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