Subject category:
Strategy and General Management
Published by:
INSEAD
Version: November 1992
Length: 28 pages
Data source: Published sources
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https://casecent.re/p/8903
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Abstract
This case describes the evolution, expansion and internationalisation of a family owned company in the area of retail and services. It looks at the role of the family and, particularly, its driving force, Anton Dreesmann.