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Case
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Reference no. 393-089-1
Subject category: Strategy and General Management
Authors: Karel Cool (INSEAD); K Knuttson (INSEAD)
Published by: INSEAD
Originally published in: 1993
Version: 05.1993
Length: 30 pages
Data source: Field research
Topics: Business policy; International business
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Abstract

This case describes the European car rental industry and patterns of competition in the 80s. The focus is on Swan National, the second largest car rental firm in the UK, which wants to become an international player. It considers acquiring a master franchise from Dollar - Rent A Car of the US to take on the major US car rental firms in Europe.
Location:
UK
Industry:
Car rental
Size:
Medium
Other setting(s):
1990
Teaching note
-
Reference no. 393-089-8
Subject category: Strategy and General Management
Authors: Karel Cool (INSEAD); K Knuttson (INSEAD)
Published by: INSEAD
Originally published in: 1992
Version: 10.2000
Length: 23 pages
Data source: Field research
View full details

About

Abstract

This case describes the European car rental industry and patterns of competition in the 80s. The focus is on Swan National, the second largest car rental firm in the UK, which wants to become an international player. It considers acquiring a master franchise from Dollar - Rent A Car of the US to take on the major US car rental firms in Europe.

Settings

Location:
UK
Industry:
Car rental
Size:
Medium
Other setting(s):
1990

Related

Teaching note
-
Reference no. 393-089-8
Subject category: Strategy and General Management
Authors: Karel Cool (INSEAD); K Knuttson (INSEAD)
Published by: INSEAD
Originally published in: 1992
Version: 10.2000
Length: 23 pages
Data source: Field research
View full details