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Compact case
Case
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Reference no. IMD-3-2113
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 25.06.2009
Length: 2 pages
Data source: Field research

Abstract

This is part of a case series. The future held several new challenges for Vanke. Although Vanke's 'focus' strategy had been key to its success, one important challenge was whether to diversify to some extent or not. Other challenges included industrialising residential development and globalising the business. How would these changes affect the success Vanke has enjoyed so far?
Location:
Size:
2007 revenue of CNY33.49 billion, net profit of CNY4.84 billion
Other setting(s):
2008

About

Abstract

This is part of a case series. The future held several new challenges for Vanke. Although Vanke's 'focus' strategy had been key to its success, one important challenge was whether to diversify to some extent or not. Other challenges included industrialising residential development and globalising the business. How would these changes affect the success Vanke has enjoyed so far?

Settings

Location:
Size:
2007 revenue of CNY33.49 billion, net profit of CNY4.84 billion
Other setting(s):
2008

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