Product details

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Abstract

This case tracks in brief the story of Disneyland Paris from 2006 to 2009. It follows up on the case 'Disneyland Resort Paris: Mickey Goes to Europe' (IMD-4-0280) which covers 1992-2006. The case provides updated results and key figures and it illuminates some of the managerial efforts that led to profitability. The case also positions Disneyland Paris in a new era and highlights the challenges that lie ahead.
Location:
Size:
14,000 employees
Other setting(s):
2006-2009

About

Abstract

This case tracks in brief the story of Disneyland Paris from 2006 to 2009. It follows up on the case 'Disneyland Resort Paris: Mickey Goes to Europe' (IMD-4-0280) which covers 1992-2006. The case provides updated results and key figures and it illuminates some of the managerial efforts that led to profitability. The case also positions Disneyland Paris in a new era and highlights the challenges that lie ahead.

Settings

Location:
Size:
14,000 employees
Other setting(s):
2006-2009

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