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Thumbnail image for product with reference number IMD-5-0748
Havaianas: A Brazilian Brand Goes Global
Case
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Reference no. IMD-5-0748
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Tania Naomi Konishi (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 17.03.2009
Length: 19 pages
Data source: Field research
Topics: Brazil; Global brands; Marketing
Share a link: https://casecent.re/p/89314
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Abstract

In January 2008, Marcio Luiz Simoes Utsch, President and CEO of Sao Paulo Alpargatas SA, and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand.
Location:
Brazil, worldwide
Industry:
Shoes, footwear
Size:
2007 revenues approx, USD800 million
Other setting(s):
2008
Thumbnail image for product with reference number IMD-5-0748-T
Havaianas: A Brazilian Brand Goes Global
Teaching note
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Reference no. IMD-5-0748-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Philippe Margery (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 02.09.2011
Length: 8 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-5-0748-V
Havaianas: An Interview with Carla Schmitzberger Director of Alpargatas SA
Supporting video
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Reference no. IMD-5-0748-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Tania Naomi Konishi (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2009
Length: 11 minutes
Data source: Field research
Topics: Brazil; Global brands; Marketing
Notes: File size 7755MB. Click for more information.
View full details

About

Abstract

In January 2008, Marcio Luiz Simoes Utsch, President and CEO of Sao Paulo Alpargatas SA, and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand.

Settings

Location:
Brazil, worldwide
Industry:
Shoes, footwear
Size:
2007 revenues approx, USD800 million
Other setting(s):
2008

Related

Thumbnail image for product with reference number IMD-5-0748-T
Havaianas: A Brazilian Brand Goes Global
Teaching note
-
Reference no. IMD-5-0748-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Philippe Margery (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 02.09.2011
Length: 8 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-5-0748-V
Havaianas: An Interview with Carla Schmitzberger Director of Alpargatas SA
Supporting video
-
Reference no. IMD-5-0748-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Tania Naomi Konishi (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2009
Length: 11 minutes
Data source: Field research
Topics: Brazil; Global brands; Marketing
Notes: File size 7755MB. Click for more information.
View full details