Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 17.03.2009
Abstract
In January 2008, Marcio Luiz Simoes Utsch, President and CEO of Sao Paulo Alpargatas SA, and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand.
Location:
Industry:
Size:
2007 revenues approx, USD800 million
Other setting(s):
2008
About
Abstract
In January 2008, Marcio Luiz Simoes Utsch, President and CEO of Sao Paulo Alpargatas SA, and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand.
Settings
Location:
Industry:
Size:
2007 revenues approx, USD800 million
Other setting(s):
2008