Sulzer Metco: Strategy for the Surface Technology Market

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Case

Reference no. IMD-3-0668

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1996

Version: 05.08.2003

Length: 35 pages

Data source: Field research

Topics: Global strategy; Industry analysis

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Abstract

This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine its appropriate focus in the equipment and systems business, in the materials or consumables segments, and how to enter the spray services segment. Discussion can be held around the key success factors for each segment and the appropriateness of a global vs regional strategy. This case was previously numbered ''396-130-1''. This case can be used in conjunction with ''Sulzer Metco: Merger Integration'' (IMD-3-0664).

Location:

Worldwide

Industry:

Thermal spray

Size:

USD200 million

Other setting(s):

1994