Product details

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Published by: Institute for Management Development (IMD)
Originally published in: 1996
Version: 05.08.2003
Length: 35 pages
Data source: Field research

Abstract

This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine its appropriate focus in the equipment and systems business, in the materials or consumables segments, and how to enter the spray services segment. Discussion can be held around the key success factors for each segment and the appropriateness of a global vs regional strategy. This case was previously numbered ''396-130-1''. This case can be used in conjunction with ''Sulzer Metco: Merger Integration'' (IMD-3-0664).
Location:
Industry:
Size:
USD200 million
Other setting(s):
1994

About

Abstract

This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine its appropriate focus in the equipment and systems business, in the materials or consumables segments, and how to enter the spray services segment. Discussion can be held around the key success factors for each segment and the appropriateness of a global vs regional strategy. This case was previously numbered ''396-130-1''. This case can be used in conjunction with ''Sulzer Metco: Merger Integration'' (IMD-3-0664).

Settings

Location:
Industry:
Size:
USD200 million
Other setting(s):
1994

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