Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 06/2023
Revision date: 9-Jun-2023
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Abstract
International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-a-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux. It focuses around the central question, how do you manage acquisitions within an overall company strategy?
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 1988.Geographical setting
Region:
Europe
Featured companies
Electrolux
Industry:
White goods
Zanussi
Industry:
White goods
Featured protagonist
- Leif Johansson (male), Head of Electrolux's major appliance division
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 03.2004
Length: 12 pages
Data source: Field research
French language
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.05
About
Abstract
International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-a-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux. It focuses around the central question, how do you manage acquisitions within an overall company strategy?
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 1988.Geographical setting
Region:
Europe
Featured companies
Electrolux
Industry:
White goods
Zanussi
Industry:
White goods
Featured protagonist
- Leif Johansson (male), Head of Electrolux's major appliance division
Related
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 03.2004
Length: 12 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.05