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Abstract

This case focuses on whether it makes any business sense for companies to adopt CSR (corporate social responsibility) initiatives. CSR is the most discussed and debated topic in today's business environment, where companies and ethical consumers believe it improves the operational efficiencies ensuing in the win-win model. Whereas critics feel the implementation of CSR is against the general interests of shareholders, a company's main goal must be enhancing shareholders wealth. However, companies incorporating CSR in their business policies intend improving bottom line, evolving new business models and competitive advantage, resulting in long-term sustainability. Thereby, the companies aim at achieving both the goals simultaneously -shouldering social responsibility along with increasing shareholders wealth.
Other setting(s):
2009

About

Abstract

This case focuses on whether it makes any business sense for companies to adopt CSR (corporate social responsibility) initiatives. CSR is the most discussed and debated topic in today's business environment, where companies and ethical consumers believe it improves the operational efficiencies ensuing in the win-win model. Whereas critics feel the implementation of CSR is against the general interests of shareholders, a company's main goal must be enhancing shareholders wealth. However, companies incorporating CSR in their business policies intend improving bottom line, evolving new business models and competitive advantage, resulting in long-term sustainability. Thereby, the companies aim at achieving both the goals simultaneously -shouldering social responsibility along with increasing shareholders wealth.

Settings

Other setting(s):
2009

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