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Compact case
Case
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Reference no. E327B
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2008
Version: 10 December 2008
Length: 3 pages
Data source: Field research

Abstract

The case follows Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers the idea discovery stage, their decision to work together as a team, and their approach to bootstrapping the company. The case then highlights some of the complexities involved in managing a new and growing business. Specifically, the founders go through a lengthy process trying to find a licensing partner, only to then discover that the economics make much more sense for them to remain independent and sell directly to customers. Finally, the case covers the interpersonal dynamics and relationships of the four founders (two married couples) and some resulting problems and issues.

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Abstract

The case follows Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers the idea discovery stage, their decision to work together as a team, and their approach to bootstrapping the company. The case then highlights some of the complexities involved in managing a new and growing business. Specifically, the founders go through a lengthy process trying to find a licensing partner, only to then discover that the economics make much more sense for them to remain independent and sell directly to customers. Finally, the case covers the interpersonal dynamics and relationships of the four founders (two married couples) and some resulting problems and issues.

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