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Supporting video
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Reference no. 589-003-3
Subject category: Marketing
Authors: Christian Pinson (INSEAD)
Published by: INSEAD
Published in: 1989
Length: 8 minutes
Data source: Field research
Topics: Advertising; Brand management; International marketing; Media planning
Notes: We recommend that you view the preview copy before purchasing this video. File size 513.5MB. Click for more information.
Share a link: https://casecent.re/p/9088
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Abstract

This video is to accompany the case.
Location:
France
Industry:
Tobacco
Other setting(s):
1985
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Abstract

This video is to accompany the case.

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Location:
France
Industry:
Tobacco
Other setting(s):
1985

Related

Sorry, this product has no related items.