Product details

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Abstract

India was one of the fastest growing aviation markets in the world, with the entry of private and low fare carriers. However, high levels of sales tax at the state level, fluctuating fuel costs, and infrastructural bottlenecks were affecting the Indian aviation industry. Kingfisher Airlines, a value carrier launched in 2005 had grown through acquisition, alliances and overseas foray. However, it had yet to break even and was reportedly facing huge losses. Its promoter, Dr Vijay Mallya, had certain options to unlock value and shore up business. The case focuses on the different challenges faced by Kingfisher Airlines and various options before Vijay Mallya to escape from the turbulent situation.
Location:
Industry:
Other setting(s):
2008

About

Abstract

India was one of the fastest growing aviation markets in the world, with the entry of private and low fare carriers. However, high levels of sales tax at the state level, fluctuating fuel costs, and infrastructural bottlenecks were affecting the Indian aviation industry. Kingfisher Airlines, a value carrier launched in 2005 had grown through acquisition, alliances and overseas foray. However, it had yet to break even and was reportedly facing huge losses. Its promoter, Dr Vijay Mallya, had certain options to unlock value and shore up business. The case focuses on the different challenges faced by Kingfisher Airlines and various options before Vijay Mallya to escape from the turbulent situation.

Settings

Location:
Industry:
Other setting(s):
2008

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