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Supporting video
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Reference no. 589-010-3
Subject category: Marketing
Authors: Reinhard Angelmar (INSEAD)
Published by: INSEAD
Originally published in: 1989
Revision date: 18-Sep-2018
Length: 4 minutes
Data source: Field research
Topics: Market share; Marketing mix; Competition
Notes: File size 382.1MB. Click for more information.
Share a link: https://casecent.re/p/9099
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Abstract

This supporting video contains adverts in German and is to accompany the case series.
Location:
Germany
Industry:
Food
Size:
DEM362 million sales
Other setting(s):
1982-1983
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About

Abstract

This supporting video contains adverts in German and is to accompany the case series.

Settings

Location:
Germany
Industry:
Food
Size:
DEM362 million sales
Other setting(s):
1982-1983

Related

Sorry, this product has no related items.