Product details

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Subject category: Entrepreneurship
Authors: Andrew Delios
Published by: Ivey Publishing
Originally published in: 2009
Version: 2009-03-19
Length: 13 pages
Data source: Field research

Abstract

This case presents the decisions facing the managing director / executive director of PacificLink iMedia (PacificLink), more than 10 years after he founded the company. The company had experienced periods of growth and decline since its founding and was facing a period of uncertain growth given the turmoil in world markets in 2009, following several years of strong growth and expansion. The director anticipated that the company could continue to grow into new geographic or product markets, or perhaps become fundamentally altered in its governance structure and financial resource base, through an initial public offering. The case involves analysis of these alternatives for growth. It can be used to teach about sources of competitive advantage and evaluations of growth alternatives.
Location:
Industry:
Size:
Small
Other setting(s):
2009

About

Abstract

This case presents the decisions facing the managing director / executive director of PacificLink iMedia (PacificLink), more than 10 years after he founded the company. The company had experienced periods of growth and decline since its founding and was facing a period of uncertain growth given the turmoil in world markets in 2009, following several years of strong growth and expansion. The director anticipated that the company could continue to grow into new geographic or product markets, or perhaps become fundamentally altered in its governance structure and financial resource base, through an initial public offering. The case involves analysis of these alternatives for growth. It can be used to teach about sources of competitive advantage and evaluations of growth alternatives.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2009

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