Product details

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Abstract

In 2008, US-based flat screen television (TV) maker Vizio Inc was one of the US leading suppliers of liquid crystal display and plasma display panel TV sets. In a short span of time, the little known company had emerged as a strong competitor to established global brands with its low priced yet high quality products. Vizio's lean business model was characterised by low overheads, distribution through warehouse clubs and discount retail channels, and low cost sourcing of TV sets from Asian contract manufacturers. However, as competitors fought back by introducing their own aggressively priced products, and the sales of flat screen TVs expected to be adversely affected due to the economic recession, Vizio's future was uncertain. The case examines Vizio's rapid rise and highlights the benefits and risks of its low price strategy.
Location:
Other setting(s):
1995-2008

About

Abstract

In 2008, US-based flat screen television (TV) maker Vizio Inc was one of the US leading suppliers of liquid crystal display and plasma display panel TV sets. In a short span of time, the little known company had emerged as a strong competitor to established global brands with its low priced yet high quality products. Vizio's lean business model was characterised by low overheads, distribution through warehouse clubs and discount retail channels, and low cost sourcing of TV sets from Asian contract manufacturers. However, as competitors fought back by introducing their own aggressively priced products, and the sales of flat screen TVs expected to be adversely affected due to the economic recession, Vizio's future was uncertain. The case examines Vizio's rapid rise and highlights the benefits and risks of its low price strategy.

Settings

Location:
Other setting(s):
1995-2008

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