Spanish language
Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 05.03.2004
Length: 19 pages
Data source: Published sources
Abstract
This is a Spanish translation of the case ''IMD-2-0086''. Monsanto, an American company founded in 1901 originally specialised in chemicals. In 1995 the firm re-orients its strategy around more lucrative, but unproven fields such as agricultural biotechnology. The case describes how in a few years time, Monsanto becomes market leader of bio- engineered cereal crops - commonly known as genetically modified organisms - but is accused of applying an unsafe gene technology and trying to dominate world food supplies. The firm is caught in a worldwide controversy. The case documents how Monsanto was implicated in a trade dispute and reacted poorly to public criticism, particularly its lack of dialogue with stakeholders. Overall, the case illustrates how public pressure obliged Monsanto to stop following a promising strategy.
Location:
Size:
32,000 employees
Other setting(s):
1995-1999
Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 28.03.2003
Length: 4 pages
Data source: Published sources
Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 20.03.2003
Length: 18 pages
Data source: Published sources
About
Abstract
This is a Spanish translation of the case ''IMD-2-0086''. Monsanto, an American company founded in 1901 originally specialised in chemicals. In 1995 the firm re-orients its strategy around more lucrative, but unproven fields such as agricultural biotechnology. The case describes how in a few years time, Monsanto becomes market leader of bio- engineered cereal crops - commonly known as genetically modified organisms - but is accused of applying an unsafe gene technology and trying to dominate world food supplies. The firm is caught in a worldwide controversy. The case documents how Monsanto was implicated in a trade dispute and reacted poorly to public criticism, particularly its lack of dialogue with stakeholders. Overall, the case illustrates how public pressure obliged Monsanto to stop following a promising strategy.
Settings
Location:
Size:
32,000 employees
Other setting(s):
1995-1999
Related
Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 28.03.2003
Length: 4 pages
Data source: Published sources
Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 20.03.2003
Length: 18 pages
Data source: Published sources