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Published by: Stanford Business School
Originally published in: 2009
Version: 23 March 2009
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

Sameer Bhatia was a 31-year-old South Asian American Silicon Valley entrepreneur who had started a company called MonkeyBin in 2000, the first on-line community and consumer marketplace for barter or trade, and then a mobile gaming company, Octane Technologies several years later. He was diagnosed with leukemia and when he could not find a bone marrow match, his friends banded together to get South Asians registered in the bone marrow registry. They started Team Sameer and used various forms of social media to register over 20,000 names, along with Team Vinay, another team formed to help another South Asian American named Vinay Chakravarthy. http://www.helpsameer.org/strategy/. This case is part of the Stanford Graduate School of Business free case collection (visit www.thecasecentre.org/stanfordfreecases for more information on the collection).
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Abstract

Sameer Bhatia was a 31-year-old South Asian American Silicon Valley entrepreneur who had started a company called MonkeyBin in 2000, the first on-line community and consumer marketplace for barter or trade, and then a mobile gaming company, Octane Technologies several years later. He was diagnosed with leukemia and when he could not find a bone marrow match, his friends banded together to get South Asians registered in the bone marrow registry. They started Team Sameer and used various forms of social media to register over 20,000 names, along with Team Vinay, another team formed to help another South Asian American named Vinay Chakravarthy. http://www.helpsameer.org/strategy/. This case is part of the Stanford Graduate School of Business free case collection (visit www.thecasecentre.org/stanfordfreecases for more information on the collection).

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