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Case
-
Reference no. IMD-6-0152-ES
Spanish language
Published by: Institute for Management Development (IMD)
Originally published in: 2007
Version: 03.08.2007
Length: 27 pages
Data source: Field research

Abstract

This is a Spanish translation of the case ''692-046-1''. The Nokia case material deals with the company''s restructuring to be more flexible, responsive and efficient in the increasingly competitive mobile phone market. The case also looks at how manufacturing and marketing activities can be better integrated and streamlined to meet the future market challenges.
Location:
Industry:
Size:
FIM2,333 million
Other setting(s):
July 1991

About

Abstract

This is a Spanish translation of the case ''692-046-1''. The Nokia case material deals with the company''s restructuring to be more flexible, responsive and efficient in the increasingly competitive mobile phone market. The case also looks at how manufacturing and marketing activities can be better integrated and streamlined to meet the future market challenges.

Settings

Location:
Industry:
Size:
FIM2,333 million
Other setting(s):
July 1991

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