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Case
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Reference no. 409-060-1
Authors: Douglas Frank
Published by: INSEAD
Originally published in: 2009
Version: 04.2013

Abstract

In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on: (a) the goal to dramatically improve on-time performance; and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.
Location:
Size:
Sales USD15.2 billion, employees 42,000 (2008)
Other setting(s):
1995

About

Abstract

In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on: (a) the goal to dramatically improve on-time performance; and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.

Settings

Location:
Size:
Sales USD15.2 billion, employees 42,000 (2008)
Other setting(s):
1995

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