Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 11.11.2009
Length: 12 pages
Data source: Field research
Abstract
The case looks at ABB Transformer Products global manufacturing strategy as it prepares for a full entry into the highly competed Indian market in 2009. The strategy is centred on the focused factory concept. The focused factory approach requires factories, which previously built all types of products demanded by its local market, to specialise in a single product type for all the markets in the region. The case analyses the challenges and trade-offs of the focused factory approach, as viewed by one of the plants. Finally, the case asks the participants to consider the implications of the focused factory strategy in defining the best option to enter the Indian market.
Location:
Industry:
Size:
USD5 billion
Other setting(s):
1999-2009
About
Abstract
The case looks at ABB Transformer Products global manufacturing strategy as it prepares for a full entry into the highly competed Indian market in 2009. The strategy is centred on the focused factory concept. The focused factory approach requires factories, which previously built all types of products demanded by its local market, to specialise in a single product type for all the markets in the region. The case analyses the challenges and trade-offs of the focused factory approach, as viewed by one of the plants. Finally, the case asks the participants to consider the implications of the focused factory strategy in defining the best option to enter the Indian market.
Settings
Location:
Industry:
Size:
USD5 billion
Other setting(s):
1999-2009