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Authors: Komal Chopra (Symbiosis Institute of Management Studies (SIMS))
Published in: 2009
Length: 12 pages
Data source: Published sources

Abstract

The Indian retail industry has been dominated by unorganised retail with only 5% of the industry in the organised sector. In 2009, AT Kearney''s Global Retail Index ranked India as the most emerging destination for retail ahead of Russia and China. The factors contributing to the growth of organised retail in India included growth in working population, double income households, one stop destination for all needs, changing consumer life styles and easy availability of credit facilities. The Indian government permits foreign direct investment of 51% for single brand retail only. This has served as a deterrent for global retailers to enter India. The case discusses the opportunities and challenges that global retailers will face in India based on which they can decide their strategy for the Indian market.
Location:
Industry:
Other setting(s):
1986-2009

About

Abstract

The Indian retail industry has been dominated by unorganised retail with only 5% of the industry in the organised sector. In 2009, AT Kearney''s Global Retail Index ranked India as the most emerging destination for retail ahead of Russia and China. The factors contributing to the growth of organised retail in India included growth in working population, double income households, one stop destination for all needs, changing consumer life styles and easy availability of credit facilities. The Indian government permits foreign direct investment of 51% for single brand retail only. This has served as a deterrent for global retailers to enter India. The case discusses the opportunities and challenges that global retailers will face in India based on which they can decide their strategy for the Indian market.

Settings

Location:
Industry:
Other setting(s):
1986-2009

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