Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

This is a Spanish version. This case study illustrates how the Colombian company Argos succeeded in becoming one of the largest cement and concrete suppliers in Latin America, even though some of its production facilities are located in armed conflict zones. Argos implemented various corporate social responsibility strategies to overcome operation barriers in those areas. Besides, the company consolidated its operations under a single juridical and administrative entity to facilitate the internationalisation process to Central America, the Caribbean and the United States. The case is useful in: (1) illustrating the internationalisation process of a large developing country enterprise in international business; and (2) marketing courses on both the undergraduate and postgraduate level.
Industry:
Size:
Large
Other setting(s):
2003-2008

About

Abstract

This is a Spanish version. This case study illustrates how the Colombian company Argos succeeded in becoming one of the largest cement and concrete suppliers in Latin America, even though some of its production facilities are located in armed conflict zones. Argos implemented various corporate social responsibility strategies to overcome operation barriers in those areas. Besides, the company consolidated its operations under a single juridical and administrative entity to facilitate the internationalisation process to Central America, the Caribbean and the United States. The case is useful in: (1) illustrating the internationalisation process of a large developing country enterprise in international business; and (2) marketing courses on both the undergraduate and postgraduate level.

Settings

Industry:
Size:
Large
Other setting(s):
2003-2008

Related