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Case
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Reference no. 309-280-1
Published by: IBS Center for Management Research
Published in: 2009

Abstract

The case deals with Anomaly, a unique organisation that claimed it was not 'just an [advertising] agency, an incubator or a brand-strategy shop...' but all of these. It describes Anomaly's business model, including the kind of solutions it provided to clients, the manner in which it earned revenues, and its emphasis on creating intellectual property (IP). The case also discusses some of the different projects undertaken by Anomaly, and concludes with some information about its latest ventures and a brief overview of its future.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Small
Other setting(s):
2004-2009

About

Abstract

The case deals with Anomaly, a unique organisation that claimed it was not 'just an [advertising] agency, an incubator or a brand-strategy shop...' but all of these. It describes Anomaly's business model, including the kind of solutions it provided to clients, the manner in which it earned revenues, and its emphasis on creating intellectual property (IP). The case also discusses some of the different projects undertaken by Anomaly, and concludes with some information about its latest ventures and a brief overview of its future.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2004-2009

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