Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Technical note
-
Reference no. UVA-M-0769
Subject category: Marketing
Published by: Darden Business Publishing
Originally published in: 2009
Version: 15 April 2016
Revision date: 28-Apr-2016
Length: 11 pages
Data source: Published sources

Abstract

This note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.

About

Abstract

This note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.

Related