Product details

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Abstract

The global airline industry came under the grip of massive fuel price increases in the latter part of 2007 and most of 2008. Searching avenues for survival, almost all the major global airlines decided to reduce their seat capacity, retrench employees and ground most of their planes. But Cathay Pacific decided to ignore convention. The airline was noticeably the only one to adopt an aggressive expansion strategy in the days of malaise. Unthwarted by the increasing challenges of the market, Cathay Pacific redeployed capacity and started buying more aircraft to make its expansion plan successful. As there seemed to be no end to the crisis, Cathay Pacific also started feeling the tremor, but it decided to stick to its expansion plans. Critics feared that the daring feat might put an end to the growth saga of one of the leading airlines, threatening its existence in the global aviation industry.
Location:
Industry:
Other setting(s):
2008

About

Abstract

The global airline industry came under the grip of massive fuel price increases in the latter part of 2007 and most of 2008. Searching avenues for survival, almost all the major global airlines decided to reduce their seat capacity, retrench employees and ground most of their planes. But Cathay Pacific decided to ignore convention. The airline was noticeably the only one to adopt an aggressive expansion strategy in the days of malaise. Unthwarted by the increasing challenges of the market, Cathay Pacific redeployed capacity and started buying more aircraft to make its expansion plan successful. As there seemed to be no end to the crisis, Cathay Pacific also started feeling the tremor, but it decided to stick to its expansion plans. Critics feared that the daring feat might put an end to the growth saga of one of the leading airlines, threatening its existence in the global aviation industry.

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Location:
Industry:
Other setting(s):
2008

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