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Compact case
Case
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Reference no. IMD-3-2120
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 2 pages
Data source: Field research

Abstract

This is part of a case series. John Varley has accepted the role of CEO. Now the question is how to proceed. Three issues are on his mind; (1) the transparency of the business to the local community and beyond; (2) the creation of a 'fourth estate' to earn revenue by developing real estate beyond the existing lands; and (3) to find ways to earn more revenue from the existing estate. Each initiative will require the acceptance of family members. Which project should he tackle first?
Location:
Size:
Small-medium size
Other setting(s):
2000

About

Abstract

This is part of a case series. John Varley has accepted the role of CEO. Now the question is how to proceed. Three issues are on his mind; (1) the transparency of the business to the local community and beyond; (2) the creation of a 'fourth estate' to earn revenue by developing real estate beyond the existing lands; and (3) to find ways to earn more revenue from the existing estate. Each initiative will require the acceptance of family members. Which project should he tackle first?

Settings

Location:
Size:
Small-medium size
Other setting(s):
2000

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