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Compact case
Case
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Reference no. IMD-3-2128
Published by: Institute for Management Development (IMD)
Originally published in: 2009
Version: 03.08.2009
Length: 4 pages
Data source: Field research

Abstract

This is the second of a four-case series (IMD-3-2127 to IMD-3-2130). The (B) case is situated more than seven years after Lingo Media''s decision to enter the complicated Chinese market. The company has built an impressive market share, but revenues are lacklustre and net losses continue to mount. How long can this really go on? Is it time to finally throw in the towel and refocus the company''s efforts on more profitable ventures elsewhere? Learning objectives: To learn about the key drivers of international expansion, to discuss the relative importance of strategic intent, core capabilities, and ability to deliver, and to identify the obstacles standing in the way of international success.
Location:
Size:
Small
Other setting(s):
1998-2009

About

Abstract

This is the second of a four-case series (IMD-3-2127 to IMD-3-2130). The (B) case is situated more than seven years after Lingo Media''s decision to enter the complicated Chinese market. The company has built an impressive market share, but revenues are lacklustre and net losses continue to mount. How long can this really go on? Is it time to finally throw in the towel and refocus the company''s efforts on more profitable ventures elsewhere? Learning objectives: To learn about the key drivers of international expansion, to discuss the relative importance of strategic intent, core capabilities, and ability to deliver, and to identify the obstacles standing in the way of international success.

Settings

Location:
Size:
Small
Other setting(s):
1998-2009

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