Product details

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Compact case
Case
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Reference no. IMD-3-2109
Published by: Institute for Management Development (IMD)
Originally published in: 2009
Version: 09.11.2009

Abstract

This is the third of a four-case series (IMD-3-2107 to IMD-3-2110). When CHINT''s home market was threatened by both domestic players and MNCs, the company responded by going global. The company started with contract manufacturing, and then exported branded products to foreign dealers. It also joined international engineering contractors as bidding partners for energy projects in international markets. Moving forward, the company was pondering what would be the best way to expand globally. Learning objectives: How should Chinese companies like CHINT expand globally?
Location:
Size:
Sales in 2006 EUR2 billion
Other setting(s):
April 2009

About

Abstract

This is the third of a four-case series (IMD-3-2107 to IMD-3-2110). When CHINT''s home market was threatened by both domestic players and MNCs, the company responded by going global. The company started with contract manufacturing, and then exported branded products to foreign dealers. It also joined international engineering contractors as bidding partners for energy projects in international markets. Moving forward, the company was pondering what would be the best way to expand globally. Learning objectives: How should Chinese companies like CHINT expand globally?

Settings

Location:
Size:
Sales in 2006 EUR2 billion
Other setting(s):
April 2009

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