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Compact case
Case
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Reference no. IMD-3-2108-ZH
Traditional Chinese language
Published by: Institute for Management Development (IMD)
Originally published in: 2009
Version: 30.10.2009

Abstract

This is a Chinese translation of the case ''IMD-3-2108''. CHINT was determined to move up to the high-end segment of the market. It had the choice of either organic growth or external growth via acquisitions. The case focuses on CHINT''s efforts to enter the high-end segment. It needed to make decisions with regard to product, price, distribution channel, technology, design, brand, and value proposition for this segment. Learning objectives: How to implement the new market strategy?
Location:
Size:
Sales in 2006 EUR2 billion
Other setting(s):
April 2009

About

Abstract

This is a Chinese translation of the case ''IMD-3-2108''. CHINT was determined to move up to the high-end segment of the market. It had the choice of either organic growth or external growth via acquisitions. The case focuses on CHINT''s efforts to enter the high-end segment. It needed to make decisions with regard to product, price, distribution channel, technology, design, brand, and value proposition for this segment. Learning objectives: How to implement the new market strategy?

Settings

Location:
Size:
Sales in 2006 EUR2 billion
Other setting(s):
April 2009

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