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Case
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Reference no. 9B09A022
Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2009
Version: 2009-09-07
Length: 12 pages
Data source: Field research

Abstract

The president and chief executive officer of a fractional aircraft ownership company based in London, Ontario, must devise a growth strategy and marketing plan for OurPLANE''s upcoming year since there is an opportunity to purchase several more aircraft at deeply discounted prices. Students are asked to: (1) perform a thorough company size-up; (2) complete an industry analysis of the fractional aircraft ownership industry; (3) analyze competition, (4) complete a consumer analysis; (5) calculate the company''s margins and profitability; (6) use the external and internal analyses to develop a growth strategy; and (7) analyze the company''s marketing strategy.
Location:
Industry:
Size:
Medium
Other setting(s):
2008

About

Abstract

The president and chief executive officer of a fractional aircraft ownership company based in London, Ontario, must devise a growth strategy and marketing plan for OurPLANE''s upcoming year since there is an opportunity to purchase several more aircraft at deeply discounted prices. Students are asked to: (1) perform a thorough company size-up; (2) complete an industry analysis of the fractional aircraft ownership industry; (3) analyze competition, (4) complete a consumer analysis; (5) calculate the company''s margins and profitability; (6) use the external and internal analyses to develop a growth strategy; and (7) analyze the company''s marketing strategy.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
2008

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