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Authors: Benson P Shapiro
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 10 January 2005

Abstract

This case presents the second of two workshop descriptions and templates for the Sustainable Marketing Leadership (SML) executive program. It enables a top management team to approach the last two steps in the four-step SML process: managing performance and marketing controllership.

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Abstract

This case presents the second of two workshop descriptions and templates for the Sustainable Marketing Leadership (SML) executive program. It enables a top management team to approach the last two steps in the four-step SML process: managing performance and marketing controllership.

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