Subject category:
Entrepreneurship
Published by:
Ivey Publishing
Version: 2009-10-05
Length: 17 pages
Data source: Field research
Abstract
The president, chief executive officer and director of Sofame Technologies Inc is trying to boost sales at his firm. Sofame is trying to figure out why, with proven environmentally friendly technology, it is unable to achieve rapid rates of growth. The purpose of the case is to exhibit the issues and challenges in selling new technology and to highlight key elements of entrepreneurship, such as sales strategy and managing the sales cycle.
Location:
Size:
Small
Other setting(s):
2008
Subject category:
Entrepreneurship
Published by:
Ivey Publishing
Version: 2012-10-05
Revision date: 21-Nov-2012
Length: 9 pages
Data source: Field research
About
Abstract
The president, chief executive officer and director of Sofame Technologies Inc is trying to boost sales at his firm. Sofame is trying to figure out why, with proven environmentally friendly technology, it is unable to achieve rapid rates of growth. The purpose of the case is to exhibit the issues and challenges in selling new technology and to highlight key elements of entrepreneurship, such as sales strategy and managing the sales cycle.
Settings
Location:
Size:
Small
Other setting(s):
2008
Related
Subject category:
Entrepreneurship
Published by:
Ivey Publishing
Version: 2012-10-05
Revision date: 21-Nov-2012
Length: 9 pages
Data source: Field research