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Case
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Reference no. 809-050-1
Subject category: Entrepreneurship
Published by: London Business School
Originally published in: 2009
Version: January 2010
Length: 19 pages
Data source: Field research

Abstract

This is the first of a three-case series (809-050-1 to 809-052-1). When Sunil Dalal joined Digital Electronics Limited, an instrumentation products manufacturer and distributor, in 1991, he had no idea of what he was getting into. DEL was his father''s venture and Sunil had decided to support him in growing the business. Initially Sunil had no specific role, he was going to spend the first few months understanding the business and over time find his true calling. Sunil had spent the previous four years in the US studying engineering and management of technology, having a great time as a student. He arrived back in India, charged up, ready to join his father. He was only 21 years old. Sunil had been brought up in a wealthy but frugal Gujarati business family in India, in a protective, cared for environment. In a way Sunil had been brought up in a bubble. The bubble was about to burst.
Location:
Size:
150 employees
Other setting(s):
2003

About

Abstract

This is the first of a three-case series (809-050-1 to 809-052-1). When Sunil Dalal joined Digital Electronics Limited, an instrumentation products manufacturer and distributor, in 1991, he had no idea of what he was getting into. DEL was his father''s venture and Sunil had decided to support him in growing the business. Initially Sunil had no specific role, he was going to spend the first few months understanding the business and over time find his true calling. Sunil had spent the previous four years in the US studying engineering and management of technology, having a great time as a student. He arrived back in India, charged up, ready to join his father. He was only 21 years old. Sunil had been brought up in a wealthy but frugal Gujarati business family in India, in a protective, cared for environment. In a way Sunil had been brought up in a bubble. The bubble was about to burst.

Settings

Location:
Size:
150 employees
Other setting(s):
2003

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