Subject category:
Ethics and Social Responsibility
Published by:
Darden Business Publishing
Version: 9 August 2013
Revision date: 4-Sep-2013
Length: 22 pages
Data source: Published sources
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https://casecent.re/p/921
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Abstract
In this follow-up case, Rich does move to another state and obtains subsidies for his solar water heater, but he still cannot create a market for his technology. Does he fail because of flaws in his design or in his marketing plan? Or is he simply the victim of a system that ought to subsidize engineers who want to create ethical technologies?
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Abstract
In this follow-up case, Rich does move to another state and obtains subsidies for his solar water heater, but he still cannot create a market for his technology. Does he fail because of flaws in his design or in his marketing plan? Or is he simply the victim of a system that ought to subsidize engineers who want to create ethical technologies?