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Case
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Reference no. UVA-E-0098
Published by: Darden Business Publishing
Originally published in: 1997
Version: 9 August 2013
Revision date: 4-Sep-2013
Length: 22 pages
Data source: Published sources

Abstract

In this follow-up case, Rich does move to another state and obtains subsidies for his solar water heater, but he still cannot create a market for his technology. Does he fail because of flaws in his design or in his marketing plan? Or is he simply the victim of a system that ought to subsidize engineers who want to create ethical technologies?

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Abstract

In this follow-up case, Rich does move to another state and obtains subsidies for his solar water heater, but he still cannot create a market for his technology. Does he fail because of flaws in his design or in his marketing plan? Or is he simply the victim of a system that ought to subsidize engineers who want to create ethical technologies?

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