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Abstract

Microsoft, the world's No1 software company announced a new initiative for its product Zune, a portable MP3 player by signing a three year deal with internet service provider Wayport on 16 September 2008. The deal provided free Wi-Fi connection for Zune users through Wayport's hotspots across McDonald's' outlets in the United States. The case discusses this initiative of Microsoft to take on the market leader, iPod. The case also discusses the features of Zune in comparison to that of Apple's iPod. Further the case gives an overview of the Microsoft -Wayport -McDonald's tie up. Though Microsoft seems to have made all the right moves, it is very doubtful whether it could challenge Apple's dominance in the market. At the same time the case study also tries to explore whether the deal is a win-win for all of the three players involved.
Location:
Other setting(s):
2008

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Abstract

Microsoft, the world's No1 software company announced a new initiative for its product Zune, a portable MP3 player by signing a three year deal with internet service provider Wayport on 16 September 2008. The deal provided free Wi-Fi connection for Zune users through Wayport's hotspots across McDonald's' outlets in the United States. The case discusses this initiative of Microsoft to take on the market leader, iPod. The case also discusses the features of Zune in comparison to that of Apple's iPod. Further the case gives an overview of the Microsoft -Wayport -McDonald's tie up. Though Microsoft seems to have made all the right moves, it is very doubtful whether it could challenge Apple's dominance in the market. At the same time the case study also tries to explore whether the deal is a win-win for all of the three players involved.

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Location:
Other setting(s):
2008

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