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Structured assignment
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Reference no. 309-324-4
Published by: IBS Research Center
Published in: 2009

Abstract

This structured assignment is to accompany the case ''309-324-1''. The abstract of the case is as follows: For years, China was known to be the manufacturing hub of the world. But in recent times, China, like India, emerged as the most sought after destination for BPO (business process outsourcing) / IT outsourcing services. In 2003, China''s BPO market turnover (ie, customer care, finance and accounting, human resources, training, and procurement segments) was only US$0.2 billion, which increased to $1.06 billion in 2007, and it was expected to reach $2.93 billion in 2012, with a compound annual growth rate of 22.6%. The case throws light on the growth of the BPO market in China, by focusing on the factors which triggered the growth. It also critically analyses the future of the BPO industry in China. The case helps students to understand and analyse: (1) the origin and growth of the BPO industry in China; (2) the favourable factors triggering the BPO growth in China; and (3) the challenges faced by the BPO industry in China.
Location:
Other setting(s):
2008

About

Abstract

This structured assignment is to accompany the case ''309-324-1''. The abstract of the case is as follows: For years, China was known to be the manufacturing hub of the world. But in recent times, China, like India, emerged as the most sought after destination for BPO (business process outsourcing) / IT outsourcing services. In 2003, China''s BPO market turnover (ie, customer care, finance and accounting, human resources, training, and procurement segments) was only US$0.2 billion, which increased to $1.06 billion in 2007, and it was expected to reach $2.93 billion in 2012, with a compound annual growth rate of 22.6%. The case throws light on the growth of the BPO market in China, by focusing on the factors which triggered the growth. It also critically analyses the future of the BPO industry in China. The case helps students to understand and analyse: (1) the origin and growth of the BPO industry in China; (2) the favourable factors triggering the BPO growth in China; and (3) the challenges faced by the BPO industry in China.

Settings

Location:
Other setting(s):
2008

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