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Case
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Reference no. 309-327-1
Published by: INSEAD
Originally published in: 2009
Version: 12.2009
Length: 14 pages
Data source: Field research

Abstract

This is part of a case series. Cases (A) and (B) focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel. The case write-ups include information about the Mandarin Oriental Hotel Group, the travel and tourism industry, the company's brand, its service offerings, and the Group's decision to build the Mandarin Oriental New York and offer a spa experience. The cases also include various exhibits for the user to analyse: (1) the Mandarin Oriental's financial performance; (2) Mandarin Oriental's executive committee; (3) the Group's brand mantra - DELIGHT; (4) Mandarin Oriental's development timeline; and (5) selected awards, citations, and mentions received by Mandarin Oriental New York.
Location:
Industry:
Size:
12 hotels, USD342 million in revenues (1999)
Other setting(s):
1998-2000

About

Abstract

This is part of a case series. Cases (A) and (B) focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel. The case write-ups include information about the Mandarin Oriental Hotel Group, the travel and tourism industry, the company's brand, its service offerings, and the Group's decision to build the Mandarin Oriental New York and offer a spa experience. The cases also include various exhibits for the user to analyse: (1) the Mandarin Oriental's financial performance; (2) Mandarin Oriental's executive committee; (3) the Group's brand mantra - DELIGHT; (4) Mandarin Oriental's development timeline; and (5) selected awards, citations, and mentions received by Mandarin Oriental New York.

Settings

Location:
Industry:
Size:
12 hotels, USD342 million in revenues (1999)
Other setting(s):
1998-2000

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