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Structured assignment
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Reference no. 309-336-4
Published by: IBS Research Center
Published in: 2009

Abstract

This structured assignment is to accompany the case ''309-336-1''. The abstract of the case is as follows: Organised homestays or the bed and breakfast (B&B) concept evolved first in Europe and spread to other regions. Staying at homes of local people provided a closer interface with the regional cultures and lifestyles for tourists. As part of its initiatives to foster and maintain growth in tourism, its Ministry of Tourism launched the Atithi Devo Bhava (''Guest is God'') programme in 2005. Treating tourists as valued guests, avoiding their commercial exploitation, training manpower in catering to tourists'' interests and maintaining the decor of places of tourist interest were important elements of the programme. To tap the potential of homestays, which were unorganised and becoming popular among tourists, the homestays concept was integrated into Atithi Devo Bhava. The case examines the growth of tourism in India, the homestays scenario and problems in realising the potential in homestays. It helps students to understand and analyse: (1) the homestay scenario in India; (2) the growth of the tourism industry in India; and (3) the challenges faced by homestays or the B&B scheme to successfully grow in India.
Location:
Industry:
Other setting(s):
July 2009

About

Abstract

This structured assignment is to accompany the case ''309-336-1''. The abstract of the case is as follows: Organised homestays or the bed and breakfast (B&B) concept evolved first in Europe and spread to other regions. Staying at homes of local people provided a closer interface with the regional cultures and lifestyles for tourists. As part of its initiatives to foster and maintain growth in tourism, its Ministry of Tourism launched the Atithi Devo Bhava (''Guest is God'') programme in 2005. Treating tourists as valued guests, avoiding their commercial exploitation, training manpower in catering to tourists'' interests and maintaining the decor of places of tourist interest were important elements of the programme. To tap the potential of homestays, which were unorganised and becoming popular among tourists, the homestays concept was integrated into Atithi Devo Bhava. The case examines the growth of tourism in India, the homestays scenario and problems in realising the potential in homestays. It helps students to understand and analyse: (1) the homestay scenario in India; (2) the growth of the tourism industry in India; and (3) the challenges faced by homestays or the B&B scheme to successfully grow in India.

Settings

Location:
Industry:
Other setting(s):
July 2009

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