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Abstract

Amazon.com was founded by Jeffery Bezos in 1994. Although Amazon started out as an on-line bookstore, over time it diversified into other products such as video games, furniture, CDs, MP3s, health, family products, etc. According to industry analysts, the growth and success of Amazon.com could be attributed to the leadership style of Jeffrey Bezos, the CEO of Amazon.com. In the late 2000s, Bezos devised a unique strategy for the company which allowed other sellers to put up their products for sale on the Amazon.com site. However, since this move inflicted a risk on the company, of losing its customers to its competitors, most analysts viewed this as a reflection of poor strategy on the part of Bezos. Bezos, however, defended his position by saying that his strategy was aimed at giving the customer a better buying experience. According to him, the customer was more important than the competitor. While some industry experts felt that this was one of Bezos' winning customer-centric strategies, others pointed fingers towards Amazon.com's declining income and questioned the sustainability of Bezos' leadership style.
Location:
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Other setting(s):
2007

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Abstract

Amazon.com was founded by Jeffery Bezos in 1994. Although Amazon started out as an on-line bookstore, over time it diversified into other products such as video games, furniture, CDs, MP3s, health, family products, etc. According to industry analysts, the growth and success of Amazon.com could be attributed to the leadership style of Jeffrey Bezos, the CEO of Amazon.com. In the late 2000s, Bezos devised a unique strategy for the company which allowed other sellers to put up their products for sale on the Amazon.com site. However, since this move inflicted a risk on the company, of losing its customers to its competitors, most analysts viewed this as a reflection of poor strategy on the part of Bezos. Bezos, however, defended his position by saying that his strategy was aimed at giving the customer a better buying experience. According to him, the customer was more important than the competitor. While some industry experts felt that this was one of Bezos' winning customer-centric strategies, others pointed fingers towards Amazon.com's declining income and questioned the sustainability of Bezos' leadership style.

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Location:
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Other setting(s):
2007

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