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Case
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Reference no. 309-356-1
Published by: INSEAD
Originally published in: 2009
Version: 05.2013
Length: 10 pages
Data source: Field research

Abstract

This is the first of a three-case series. This case study describes the creation, co-leadership and ambitions of Vivaki, a new entity combining the 54 million buying power of Publicis' media agencies. Intent on transforming Publicis for the digital era, Maurice Levy brought David Kenny and his Digitas agency into the Publicis group in 2007. One year later, Kenny and Jack Klues, then Chairman of Publicis Groupe Media, became co-managing partners of Vivaki, which combined into a single P&L (production and logistics) entity media-buying giants Starcom MediaVest and ZenithOptimedia, digital consultancy Denuo, and Digitas. The case describes how Kenny and Klues, a study in contrasts, are leading the organisational and talent transformation implied by the rapidly changing digital communication environment. The cases were set up to: (1) set up a compare and contrast of two effective but very different leaders in the tradition of the HBS's famous 'Fred and Renn' cases; (2) explore the role of chief executives in today's context, in the tradition of Mintzberg and Kotter, who pioneered the 'day in the life' method to discern 'what leaders really do'; (3) highlight the different roles a formal leader can play in leading change; and (4) explore the pros and cons of co-CEO arrangements and what is needed to make them work.
Location:
Size:
16,026 employees
Other setting(s):
2009

About

Abstract

This is the first of a three-case series. This case study describes the creation, co-leadership and ambitions of Vivaki, a new entity combining the 54 million buying power of Publicis' media agencies. Intent on transforming Publicis for the digital era, Maurice Levy brought David Kenny and his Digitas agency into the Publicis group in 2007. One year later, Kenny and Jack Klues, then Chairman of Publicis Groupe Media, became co-managing partners of Vivaki, which combined into a single P&L (production and logistics) entity media-buying giants Starcom MediaVest and ZenithOptimedia, digital consultancy Denuo, and Digitas. The case describes how Kenny and Klues, a study in contrasts, are leading the organisational and talent transformation implied by the rapidly changing digital communication environment. The cases were set up to: (1) set up a compare and contrast of two effective but very different leaders in the tradition of the HBS's famous 'Fred and Renn' cases; (2) explore the role of chief executives in today's context, in the tradition of Mintzberg and Kotter, who pioneered the 'day in the life' method to discern 'what leaders really do'; (3) highlight the different roles a formal leader can play in leading change; and (4) explore the pros and cons of co-CEO arrangements and what is needed to make them work.

Settings

Location:
Size:
16,026 employees
Other setting(s):
2009

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