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Abstract

ZTE Corporation is one of China's largest telecommunications manufacturers and it offers a variety of telecomminications hardware including base stations, phones, and systems for switching, optical transport, videoconferencing, power supply, and monitoring. ZTE moved into the handset market in 2002 and became the largest handset manufacturer in China and the world's sixth largest handset supplier as of 2008, targeting the low-end to mid-end of the market. Founded in 1985 by Hou Weigui, ZTE operates manufacturing facilities in 50 countries, with major production operations located in Brazil, Sweden, and the US. ZTE is well known for its extensive research and development facilities and also low cost operations. In September 2008, Chinese telecommunication equipment supplier ZTE's cumulative mobile phone shipment reached 100 million units. Furthermore, the company announced its aim to become one of the world's top three mobile phone suppliers within the next five years. Shortly afterwards, ZTE also announced its plan to move into retail channels and operate its own brand. This case helps to discuss whether ZTE will be able to achieve its ambitious goals.
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2008

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Abstract

ZTE Corporation is one of China's largest telecommunications manufacturers and it offers a variety of telecomminications hardware including base stations, phones, and systems for switching, optical transport, videoconferencing, power supply, and monitoring. ZTE moved into the handset market in 2002 and became the largest handset manufacturer in China and the world's sixth largest handset supplier as of 2008, targeting the low-end to mid-end of the market. Founded in 1985 by Hou Weigui, ZTE operates manufacturing facilities in 50 countries, with major production operations located in Brazil, Sweden, and the US. ZTE is well known for its extensive research and development facilities and also low cost operations. In September 2008, Chinese telecommunication equipment supplier ZTE's cumulative mobile phone shipment reached 100 million units. Furthermore, the company announced its aim to become one of the world's top three mobile phone suppliers within the next five years. Shortly afterwards, ZTE also announced its plan to move into retail channels and operate its own brand. This case helps to discuss whether ZTE will be able to achieve its ambitious goals.

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Location:
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Other setting(s):
2008

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