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Case
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Reference no. 509-110-1
Subject category: Marketing
Published by: IBS Research Center
Published in: 2009

Abstract

SABMiller plc, which was started in 1895, is a South African based brewery giant. Since then it has expanded from its original South African base into a global company with operations in Africa, Asia, Europe, Latin America and North America. Through their 'Think Global act Local' strategy they have made their presence felt in both developed markets and emerging economies like China and India. By adopting a mergers and acquisition (M&A) approach, the company became the largest brewery giant in the world. On similar lines, SABMiller is planning to strengthen its brewery business in the African and Asian Markets. Will the growth plan of SABMiller succeed in the highly competitive Asian and African brewery market? What are the challenges the brewery giant may have to face?
Location:
Industry:
Other setting(s):
2009

About

Abstract

SABMiller plc, which was started in 1895, is a South African based brewery giant. Since then it has expanded from its original South African base into a global company with operations in Africa, Asia, Europe, Latin America and North America. Through their 'Think Global act Local' strategy they have made their presence felt in both developed markets and emerging economies like China and India. By adopting a mergers and acquisition (M&A) approach, the company became the largest brewery giant in the world. On similar lines, SABMiller is planning to strengthen its brewery business in the African and Asian Markets. Will the growth plan of SABMiller succeed in the highly competitive Asian and African brewery market? What are the challenges the brewery giant may have to face?

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Location:
Industry:
Other setting(s):
2009

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