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Abstract

This structured assignment is to accompany the case ''309-370-1''. The abstract of the case is as follows: Suited best for industry analysis and discussing the impact of disruptive innovations in the newspaper industry, this case is written primarily to discuss and debate on the future of the US newspaper industry, in the light of competitive threats from television and web media. This case helps in analysing the contribution of newspapers in the formation of an independent US and the traditional business model built around the needs of the then society. This case aids in discussing the series of related disruptions that have eventually become competitive threats for the newspaper industry. It also helps in analysing the alternative business models that could revive the industry, with its existing cost structure. Credited with moulding modern civilisations through the last three centuries, by propagating the ideologies of intellectuals to cultivate the spirit of liberty among the masses and thereby replacing despotism with democracy - newspapers have become an integral part of human lives. However, as technology is capturing the younger generation in its web of conveniences and promptness, the newspaper is fast going out of fashion. With falling circulation figures and with them advertising revenues, the news agencies are suffering a great deal. As many as 300 newspapers have gone out of print in the last two decades. Many of them, including the most famous names, are on the verge of bankruptcy, demanding corrective measures on a war footing - lest the newspaper industry is soon relegated to the history books. The case attempts to achieve the following: (1) to understand the traditional business model of the newspaper companies with reference to the background of the industry''s rich past: (2) to analyse the nature of the series of related disruptions and how they eventually became competitive threats; (3) to analyse the new and evolving business models in the newspaper industry and make an assessment of sustainability; and (4) to explore and examine any possible ways for the newspaper industry to survive, with the given cost structure.
Location:
Other setting(s):
2009

About

Abstract

This structured assignment is to accompany the case ''309-370-1''. The abstract of the case is as follows: Suited best for industry analysis and discussing the impact of disruptive innovations in the newspaper industry, this case is written primarily to discuss and debate on the future of the US newspaper industry, in the light of competitive threats from television and web media. This case helps in analysing the contribution of newspapers in the formation of an independent US and the traditional business model built around the needs of the then society. This case aids in discussing the series of related disruptions that have eventually become competitive threats for the newspaper industry. It also helps in analysing the alternative business models that could revive the industry, with its existing cost structure. Credited with moulding modern civilisations through the last three centuries, by propagating the ideologies of intellectuals to cultivate the spirit of liberty among the masses and thereby replacing despotism with democracy - newspapers have become an integral part of human lives. However, as technology is capturing the younger generation in its web of conveniences and promptness, the newspaper is fast going out of fashion. With falling circulation figures and with them advertising revenues, the news agencies are suffering a great deal. As many as 300 newspapers have gone out of print in the last two decades. Many of them, including the most famous names, are on the verge of bankruptcy, demanding corrective measures on a war footing - lest the newspaper industry is soon relegated to the history books. The case attempts to achieve the following: (1) to understand the traditional business model of the newspaper companies with reference to the background of the industry''s rich past: (2) to analyse the nature of the series of related disruptions and how they eventually became competitive threats; (3) to analyse the new and evolving business models in the newspaper industry and make an assessment of sustainability; and (4) to explore and examine any possible ways for the newspaper industry to survive, with the given cost structure.

Settings

Location:
Other setting(s):
2009

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