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Compact case
Case
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Reference no. 309-393-1
Authors: Sunil Bharadwaj
Published by: IBS Case Development Center
Published in: 2009

Abstract

This case explores the different types of sampling methods. Sakuma India, a fast moving consumer goods player, wants to assess its customers satisfaction through a survey after launching a new product line. The marketing members of Sakuma discuss and suggest ways to conduct the survey. Each way has its own merits and demerits. The final question is - which method should Sakuma adopt?
Other setting(s):
2009

About

Abstract

This case explores the different types of sampling methods. Sakuma India, a fast moving consumer goods player, wants to assess its customers satisfaction through a survey after launching a new product line. The marketing members of Sakuma discuss and suggest ways to conduct the survey. Each way has its own merits and demerits. The final question is - which method should Sakuma adopt?

Settings

Other setting(s):
2009

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