Product details

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Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2009
Version: 2009-11-25
Length: 10 pages
Data source: Published sources

Abstract

A fourth year business student prepares for an interview as an assistant marketing manager with one of the world''s largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, promotion) and or a marketing framework. Students are required to complete the following: (1) an industry analysis; (2) a corporate size-up; (3) a consumer analysis; (4) a competitive analysis; and (5) a marketing plan design.
Location:
Size:
Large
Other setting(s):
2009

About

Abstract

A fourth year business student prepares for an interview as an assistant marketing manager with one of the world''s largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, promotion) and or a marketing framework. Students are required to complete the following: (1) an industry analysis; (2) a corporate size-up; (3) a consumer analysis; (4) a competitive analysis; and (5) a marketing plan design.

Settings

Location:
Size:
Large
Other setting(s):
2009

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