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Abstract

This structured assignment is to accompany the case ''309-396-1''. The abstract of the case is as follows: This case, meant to be discussed in the strategy course, enables an interesting discussion on how the regulatory authorities (and therefore, in the case of highly regulated industries) can cause disruptions (or bring about disruptive innovations) in a firm''s operations and how should firms in the industry respond. Set in the backdrop of the Indian telecommunications (telecom) industry, this case, while providing an overview of the Indian telecom industry - the players, their market shares, their offerings, etc, also takes the reader through the evolution of telecom technology in the Indian market. Touted to be one of its kind, the much awaited new technology, mobile number portability (MNP) - for which the Telecom Regulatory Authority of India gave its approval in mid-2009 - has set the subscriber free. Under MNP services, subscribers can change their operator without losing their existing mobile number. It gives the consumer freedom, but pressurises telecom operators to initiate various strategies not only to attract new customers, but on the flip side, to play tactics to retain existing customers from shifting. On the other hand, it also promises improvement in the services offered by the operator. This case can be used to: (1) analyse the importance and the key elements of mobile number probability in the telecom industry; (2) understand the mobile number portability experience in different countries; (3) understand the probable effects of MNP in changing the Indian telecom landscape, and the necessary measures to be adopted by telecom operators to gain from the potential opportunities arising out of MNP.
Location:
Industry:
Other setting(s):
2009

About

Abstract

This structured assignment is to accompany the case ''309-396-1''. The abstract of the case is as follows: This case, meant to be discussed in the strategy course, enables an interesting discussion on how the regulatory authorities (and therefore, in the case of highly regulated industries) can cause disruptions (or bring about disruptive innovations) in a firm''s operations and how should firms in the industry respond. Set in the backdrop of the Indian telecommunications (telecom) industry, this case, while providing an overview of the Indian telecom industry - the players, their market shares, their offerings, etc, also takes the reader through the evolution of telecom technology in the Indian market. Touted to be one of its kind, the much awaited new technology, mobile number portability (MNP) - for which the Telecom Regulatory Authority of India gave its approval in mid-2009 - has set the subscriber free. Under MNP services, subscribers can change their operator without losing their existing mobile number. It gives the consumer freedom, but pressurises telecom operators to initiate various strategies not only to attract new customers, but on the flip side, to play tactics to retain existing customers from shifting. On the other hand, it also promises improvement in the services offered by the operator. This case can be used to: (1) analyse the importance and the key elements of mobile number probability in the telecom industry; (2) understand the mobile number portability experience in different countries; (3) understand the probable effects of MNP in changing the Indian telecom landscape, and the necessary measures to be adopted by telecom operators to gain from the potential opportunities arising out of MNP.

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Location:
Industry:
Other setting(s):
2009

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